Delivering mobile-enabled agricultural services (‘mAgri services’) to women in developing countries is a major market opportunity for the mobile industry that also offers substantial social benefits. The mAgri services market is nascent but growing—GSMA has tracked 106 active, global deployments by mobile network operators (MNOs) and third party providers. Women working in agriculture account for an estimated 556 million potential users globally, but are underserved as a unique customer segment.
women and agriculture
This case study examines the information channels and use of ICTs by men and women farmers around Nakuru and Thika in Kenya. It contributes to a growing body of literature that aims to understand how ICTs can close gender gaps in agriculture and lead to more equitable opportunities for farmers.