The following paper will examine social media’s impact on collective action. It will begin with an outline of relevant models of the social movement theory. A description of the role that ICT play in collective action in accordance with these models follows and then continues with a close analysis of the impact social media has on collective action. This work will conclude with a description of the adjustments required in the analysis-framework, as social media changes the collective action equation, with emphasize on the possible dangers that should be avoided when addressing social media’s role collective action.
© Humboldt Universitaet zu Berlin, 2011