The Impact of the BBC World Service Trust's Afghan Woman's Hour: Results from a National Survey in Afghanistan

This report is an evaluation of the British Broadcasting Corporation (BBC) World Service Trust (WST) radio project Afghan Woman's Hour (AWH). Broadcast since January 2005, AWH seeks to empower women by broadcasting programming on gender issues in the two main languages of the region, Dari and Pashto. The report includes the results of a quantitative national survey conducted to measure the awareness and reach of AWH as well as to measure changes in knowledge, attitudes, and self-reported behaviours (practices) regarding key programme issues including gender equality, education, women and work, governance-related issues, and family life (e.g., forced marriage, domestic violence).

This report also presents the findings of qualitative audience research commissioned by the BBC WST from November 2006 to March 2007, and analyzed in LeRoux-Rutledge, E. (2007) Afghan Women's Hour: Psychological Empowerment Using a Mass Media Approach. The analysis includes data from over 70 in-depth interviews and 8 focus groups.

© BBC, 2009