Access to reliable, timely and relevant information can help significantly and in many ways to reduce farmers’ risk and uncertainty, empowering them to make good decisions. However, whether or not this access leads to impact often depends on issues related to markets, institutions, policies and resource availability. Several studies have shown that the wide availability and multiple sources of information have not significantly changed farmers’ behavior towards new technologies and information - a fact that is often attributed to a lack of knowledge or understanding of farmers’ perspectives and needs on the part of information providers. The main objective of the study was to identify the information needs of farmers that would enable them manage risk in the wheat, maize and rice cropping systems in Indo-Gangetic Plains (IGP) and also analyze the factors that impact the selection of information sources by farming households.
© International Maize and Wheat Improvement Center, 2013